Privacy Policy
Last updated: August 28, 2026
1. Owner and Data Controller
FortressMate LLC is the data controller responsible for this website.
FortressMate LLC
136-18 39th Ave STE P, Flushing, NY 11354
Owner contact email: [email protected]
2. Data We Collect
We may collect the following personal data when you visit or interact with FortressMate.
Automatically Collected When You Visit Our Site
- IP address and approximate geographic location, such as city-level location
- Browser type and version
- Device type and operating system
- Pages visited, time spent on each page, and navigation paths
- Referring URLs showing how you arrived at our site
- Unique advertising identifiers, including Google advertising identifiers and IDFA where applicable
- Cookie data and usage trackers, as described in Section 7
Information Provided Directly by You
When you submit information through our contact form, we may collect:
- First and last name
- Email address
- Message content
3. Why We Collect This Data
We use collected information for the following purposes:
Site analytics: To understand how visitors interact with FortressMate, identify popular smart home, device setup, Wi-Fi, digital safety, and automation content, and improve the Website. We may use Google Analytics and Google Analytics 4 for these purposes.
Advertising: To display advertisements and measure advertising performance, including impressions, clicks, and conversions. We may use Google AdSense, Google Ads conversion tracking, Facebook Pixel, and Meta Events Manager.
Tag management: We use Google Tag Manager to help manage analytics, advertising, and measurement scripts through a centralized system.
Content delivery: Certain resources, including Google Fonts, may process information such as your IP address and browser data when loaded.
User communication: To review and respond to questions, feedback, suggestions, or other messages submitted through our contact form.
4. Legal Basis for Processing
Depending on your location and applicable law, we process personal data based on one or more of the following legal grounds:
Consent: We may rely on your consent for advertising cookies, personalized advertising, and other non-essential tracking technologies where consent is required.
Legitimate interest: We may process certain data to understand Website usage, improve our content, maintain Website security, prevent abuse, and improve the functionality of FortressMate.
Contractual necessity: When you contact us with an enquiry or request, certain processing may be necessary to respond to your communication.
Legal obligation: We may process or retain information where required by applicable law, legal process, regulation, or court order.
5. Third-Party Services and Data Sharing
We may share or allow certain information to be processed by third-party services that help us operate, secure, measure, and monetize FortressMate.
Google LLC — Services may include Google Analytics, Google Ads, Google AdSense, Google Tag Manager, and Google Fonts. Depending on the service used, Google may process IP addresses, browser information, device information, usage data, advertising identifiers, and cookie data.
Meta Platforms, Inc. — Facebook Pixel and Meta Events Manager may process usage data, device information, and tracking signals to measure advertising performance and conversions associated with Facebook and Instagram.
We do not sell personal data to third parties for their independent marketing purposes in the traditional sense. However, certain disclosures involving advertising or analytics technologies may qualify as a “sale,” “sharing,” or similar activity under some privacy laws, including certain California privacy rules. See Section 12 for additional information.
Cloudflare, Inc. — Cloudflare Turnstile may process IP address, browser information, device information, and related signals to distinguish legitimate users from automated activity and help protect the Website against abuse.
Each third-party provider processes information according to its own privacy practices and applicable legal obligations.
6. Data Processing Location
FortressMate is operated by FortressMate LLC in the United States, and personal information may primarily be processed in the United States.
Some third-party providers may also process information in other jurisdictions. Depending on the service, certain Google or Meta operations may involve processing through European entities or infrastructure located outside your country of residence.
As a result, personal information may be transferred to and processed in countries with privacy and data protection standards that differ from those applicable in your jurisdiction.
Where required by law, appropriate safeguards may be used for international transfers of personal data.
7. Cookies and Tracking Technologies
Cookies are small data files stored on or accessed through your browser when you visit a website.
FortressMate may use both first-party cookies, which are set directly by our Website, and third-party cookies provided by services described in this Privacy Policy.
Common categories may include:
|
Cookie Type |
Purpose |
Examples & Typical Retention |
|---|---|---|
|
Essential |
Website operation, security, and fraud prevention |
Session cookies |
|
Analytics |
Traffic measurement and Website usage analysis |
|
|
Advertising |
Advertising delivery, measurement, personalization, and conversion tracking |
|
Cookie names and retention periods may change when third-party providers update their technologies or policies.
You can manage or delete cookies through your browser settings. Disabling certain cookies may affect Website functionality, analytics accuracy, or the relevance of advertisements displayed to you.
Common browser controls include:
- Google Chrome: Settings → Privacy and Security
- Mozilla Firefox: Settings → Privacy & Security
- Apple Safari: Settings or Preferences → Privacy
- Microsoft Edge: Settings → Cookies and Site Permissions
Where required by law, we may provide a cookie consent interface that allows you to manage non-essential cookies and tracking technologies.
8. Advertising
FortressMate may use Google AdSense and related Google advertising technologies to display advertisements on the Website.
Google and its advertising partners may use cookies or similar technologies to deliver, measure, and, where permitted, personalize advertisements based on information about your interactions with this and other websites.
Depending on your location, personalized advertising technologies may only be activated after you provide the consent required by applicable law.
You can manage certain Google advertising preferences through Google’s advertising controls.
9. Opting Out of Personalized Advertising
Depending on your location and device, you may have several ways to reduce or opt out of personalized advertising.
You can manage Google advertising personalization through your Google account’s advertising settings.
You may also use industry-based opt-out services, such as YourAdChoices, where those services are available in your jurisdiction.
Mobile operating systems may provide additional privacy and tracking controls. The available settings differ depending on your device and operating system version.
Disabling personalized advertising does not necessarily mean that you will stop seeing advertisements. Instead, the ads displayed to you may be less tailored to your interests.
10. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, subject to legal, security, accounting, and operational requirements.
Typical retention periods may include:
Analytics data: Up to approximately two years, depending on the retention settings configured in our analytics services.
Advertising information: Retention periods vary according to the advertising provider, cookie, identifier, and configuration involved.
Contact form submissions: Information submitted through our contact form may be retained for as long as necessary to respond to your enquiry and, where appropriate, for up to three years for legitimate administrative, legal, security, or business purposes.
After applicable retention periods expire, personal information may be deleted, aggregated, or irreversibly anonymized unless longer retention is required by law.
11. Your Privacy Rights
Depending on where you live and the privacy laws applicable to you, you may have rights regarding your personal information, including:
Access: Request information about personal data we maintain about you.
Rectification: Request correction of inaccurate or incomplete personal information.
Erasure: Request deletion of certain personal information where we do not have a valid legal reason to continue retaining it.
Restriction: Request limits on how certain personal information is processed.
Portability: Request certain information in a structured, commonly used, machine-readable format where applicable.
Objection: Object to certain processing activities, including some processing based on legitimate interests or direct marketing.
Withdraw consent: Withdraw previously provided consent where processing relies on consent. Withdrawal does not affect processing that occurred lawfully before consent was withdrawn.
To submit a privacy request, contact us at:
We will review and respond to valid requests within the timeframe required by applicable law. We may request additional information where reasonably necessary to verify your identity or protect against fraudulent requests.
12. California Residents
California residents may have additional privacy rights under applicable California privacy legislation, including the California Consumer Privacy Act and related amendments, subject to applicable definitions, thresholds, and exemptions.
These rights may include:
Right to Know: Request information about categories or specific pieces of personal information collected, the sources of that information, the purposes for processing it, and categories of third parties to whom it is disclosed.
Right to Delete: Request deletion of certain personal information, subject to applicable exceptions.
Right to Correct: Request correction of inaccurate personal information where applicable.
Right to Opt Out of Sale or Sharing: Request that qualifying transfers of personal information for cross-context behavioral advertising or other activities legally defined as “selling” or “sharing” be stopped.
Right to Non-Discrimination: Exercise applicable privacy rights without unlawful discriminatory treatment.
Categories of personal information FortressMate may collect include identifiers, such as name, email address, and IP address, as well as internet or electronic activity information, such as Website browsing behavior and advertising interactions.
To submit a California privacy request, contact:
We will respond within the timeframe required by applicable law and may need to verify your identity before completing certain requests.
13. Privacy Contact
For questions, requests, or concerns regarding this Privacy Policy or the way FortressMate handles personal information, please contact us:
Email: [email protected]
Contact form: https://fortressmate.com/contact-us/
FortressMate LLC
136-18 39th Ave STE P
Flushing, NY 11354
United States
14. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in FortressMate, our Website technologies, advertising or analytics practices, legal obligations, or other operational requirements.
When changes are made, we will revise the “Last updated” date displayed at the beginning of this Policy.
We encourage visitors to review this Privacy Policy periodically to remain informed about how personal information may be collected and processed.
Where required by applicable law, material changes may also be communicated through additional notices or consent mechanisms.